Competitive Analysis

EquityNet evaluates the competitive landscape in terms of incumbent and emerging products and services that now compete or may compete for market share with that of the business in question. The market value proposition of the products or services of the business is compared with those of competing products and services. Such comparisons have a particular focus on the competitive intensity expected and the barriers (e.g., intellectual property, business model, market share) that the business possesses or plans to develop to inhibit competitive emulation of products or services.

EquityNet’s competitive analysis service produces valuable information concerning the following factors, the relevance of which depends on the maturity and extent of products or services of the business:

• Identification of present and emerging competitors within the target market(s) of the business.
• Identification of present competitive products or services.
• Identification of possible emerging competitive products or services.
• Current market share composition of the business and of competitors’ products or services.
• Differentiation of the business’s products or services from those of competition.
• Characterization of the business’s strategy for competitive protection.
• Identification of the business’s current and future barriers to competitive emulation.
• Influential strategic relationships of the business and of its competitors.
• Identification of significantly disruptive technologies that may threaten the market position of the business.
• Any possible significant change in total capitalization of competition as an indication of future competitive intensity.

Market Share of Competitive Products or Services